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The majority of novice social media promoters misunderstand social media marketing at least during their early days. They take social media as a content promotion tool. Social media in fact is a business promotion tool but it needs to be done wisely.
Almost every business is using social media as a marketing tool. But not all businesses are seeing the results they want. If you’re posting on social media but aren’t getting the engagement you hoped for, it could be because you are making these 8 common mistakes. Below are the few bullet points which need reader attention in order to avoid the social media marketing mistakes
1-Consistency is the key if you are marketing on social media platforms.
Inconsistency can lead to a lot of revenue loss as your followers will forget about your brand and will pay attention to those who are consistent with their social media presence. Social media is all about consistency. Investing in your online presence means creating a schedule for sharing content, maintaining relationships, and interacting with people. If you’re posting once a month and interacting with your followers once a week, you won’t be successful with social media marketing. If you’re posting every day and interacting with your followers daily, you’re headed in the right direction. We provide social media post scheduling software which you can use by clicking here
What type of content are you posting on social media is also another point to consider.
Posting content that is wordier and not enough pictures, gifs, infographics will turn the followers away. No one likes to read boring reading material. Pictures, images, and other visuals create an everlasting effect on the readers and boost social engagements. Social media can make or break your business. The right social media marketing strategy can make your business more profitable, enhance customer service and create brand awareness. One of the most important aspects of social media marketing is posting content that your audience wants to see. Too often, businesses try to push their products and services on social media. This strategy only works if you know what your customers want to see. The best way to find out what your customers want to see on social media is to ask them. One way to do this is by creating a survey and asking customers questions about their product preferences, likes, and dislikes.
Excessive posting on social media.
Consistency is a key to success but it should not be overwhelmed by posting too much irrelevant material on your social media platforms. Keep in mind you are providing helpful information to your community not just promoting yourself. Social media is a powerful way to connect with customers and prospects, but it’s so easy to post several times a day that you can quickly annoy your followers. A good rule of thumb is don’t post more than once or twice a day unless you’re a news source or have something really important to say
Using not relevant images.
Images convey a great message about your brand. Posting the wrong types of images that do not reflect the message you are trying to convey will affect your engagement on your social media platforms. One example I will give here is to use an image of your product that is helping the customers and at the same time provide an image of a product that is not doing its intended work. The best way to stand out on social media is by using images that will catch people’s attention, but not every image will do that for every audience. For example, if you run an online pet supply store, you might post a picture of a cute puppy or kitten with every post, thinking that you’ll get more likes that way. Not necessarily. You’ll have more interaction from your audience if you use images that relate directly to the products you sell. If you sell pet toys, use pictures of pets playing with those toys. If you sell pet food, show pictures of happy pets eating their food, and so on.
How to pick the best image for your social media profile?
Consider the following important points before deciding: Your target audience. Make sure that you’re using the right images for your target audience. If you’re targeting a younger audience, you might want to consider using images of young models in action or dressed in trendy outfits. Similarly, if you’re targeting older customers, it might be a good idea to use images of mature models, fashionistas, or someone else they can relate to. Your brand identity. Always make sure that the image you are using on social media is in line with your brand image. The size of the image matters! It’s very important to make sure that the image you are using on social media is sized right—it should be large enough to capture people’s interest but also small enough so as not to take up too much space. Consider how much information can be added without taking away from the beautiful design of your company logo or homepage illustration or other relevant branding elements.
No hashtag or wrong type of hashtag used in your post.
Hashtags play an important role on Instagram and Facebook. Not using appropriate hashtags will lower your engagement on those social media platforms. Hashtags are a convenient way to organize posts and connect with like-minded people, but if you don’t use them correctly, they can end up doing more harm than good. You can quickly turn off potential clients by using the wrong type of hashtag or tweeting too many hashtags in one post. The key is to use hashtags that are relevant to your industry, target demographics, and location. The best way to do this is to run a few different hashtags by a friend who knows what they’re talking about or do some research on which hashtags will work best for your post.
Use of old post again just to show your activity.
Many social media marketers make mistakes of repeating the old post just for the sake of engagement. Doing so will have the opposite impact as your followers are there to get new information about your products or services. They are not interested in going over the same stuff which you presented before. There’s nothing wrong with sharing old content occasionally, but if you’re only sharing old content all the time, your followers will start unfollowing you because they’ll think you’ve run out of new stuff or don’t know what you’re doing. It’s better to share old content in rotation with new content so that your audience doesn’t get bored with what you have to say and follow someone else who offers new stuff all.
A few years ago, it was common to use the same blog post on your website month after month. But today, search engines (and your customers) expect fresh content that’s relevant to your products.
Not having any social media marketing plan.
The plan is a key to success in all ways of life. Having no plan is a disaster. Doing things without developing an actionable plan will only lead to disaster. The same is true with social media marketing and engagement. If you have not chalked out your course of action and social media marketing objectives then most likely you will not able to achieve them. If you are doing social media marketing on your own then possibly you will make a lot of mistakes and never get positive results from these marketing efforts. Your ROI on social media marketing will be a net loss.
If you are planning to use social media for your business, there are a few basic rules to follow. If you intend to start a social media page, it is important that you understand the purpose of the page and how it will benefit your business. Remember, a social media page is not an advertisement board, but rather a place for interaction with your customers. To do this, there must be a plan in place.
Use of Social media as a billboard.
Using social media as a broadcast tool is a very common mistake. Social media should be social not a billboard. If you use social media too much about yourself, your service or product, and it is less about your audience, you’ll see that reflected in your engagement. Social media marketing should be done with social goals in your mind, not just broadcasting information. A good rule of thumb I use when planning what to post online is the 80/20 rule.
Social media sites aren’t just about letting people know what’s happening in your business. They are about building relationships and engaging with your target market. The more value you can give them, the more they will want to engage with you. It’s even better if you can help them solve problems or answer questions as part of the conversation.