A social media strategy is a process that is used to outline your brand’s goals, techniques you will use to achieve them, and a way to track the outcome. Tracking your progress is very important in order to evaluate whether your techniques are giving you the desired results or not.
Why do businesses need social media marketing?
Social media marketing helps businesses and individuals :
- Increase brand awareness
- Build communities and enhance engagement
- Sell products and services
- Get feedback from users and
- Provide customer service on social media platforms where its seen by a large audience and commented
- Advertise their products and services to target audiences
- Track your performance and adjust your strategy accordingly.
Table of Contents
Choose social media marketing goals that align with your objectives:
Social media marketing is a great way to spread your brand’s message, build a loyal following, and drive sales. But it’s not as simple as firing up your social accounts and letting the followers roll in. It takes strategy, planning, resources, and time — a lot of time.
There is a lot of information available on social media strategy and what to do when you are just starting out. What’s important is that you plan for your social media marketing goals first. Trying to figure out what to do on social media without deciding where it fits into your overall strategy is like trying to build a house before you know whether you’re building a home or an office.
You need to know where your business fits into the social media landscape and how you will use it to build relationships with customers, promote products and services, recruit employees, etc., before you can choose the social media channels that will work best for you.
Social media are powerful tools, but they can’t exist in a vacuum. What good is a Facebook page if it isn’t used as part of a broader marketing strategy? Choose the channels that make sense for you because they fit with your overall objectives, not because everybody else is doing them or they are hot factors in this week’s Twitter chat.
Learn about your audience
You can’t sell to someone you don’t know, so the first step in social media marketing is to learn about your target audience. Who are they? What’s their age? What do they like and hate? Where do they live? How much disposable income do they have?
The more you know about your audience, the more effective your social media marketing strategy will be. To find this information, start with a large-scale demographic survey of your target market. Then dig into the details: Fill out profiles on social networks like Facebook and LinkedIn to get a sense of what your audience is saying and sharing online. If you’re selling B2B products or services, LinkedIn is a particularly valuable resource for finding the right people to talk to. Use tools like Google AdWords’ Keyword Planner and SpyFu’s Competitive Analysis tool to get an idea of what kinds of phrases are trending in your industry.
Once you’ve got a sense of who your customers are, use that knowledge to tailor each piece of content you share. For example, if you’re looking at search results for the phrase “home remodeling,” it’s likely that people searching for DIY tips are interested in learning how to save money on repairs rather than hiring professional contractors.
Find details about your competitors. Evaluate their strengths and weaknesses
When it comes to using social media for business, the hardest part is knowing where to start. You might not realize that you’re wasting time or money on social media sites and how they can help your business.
To begin with, you need to find out what your competitors are doing. Search for their names on Facebook, Twitter, and Google+. Check out their Facebook page and Twitter feed from time to time to see what they’re posting about.
Analyze their strengths and weaknesses. Look at how often they post to Twitter and Facebook. See if they have a blog where they post relevant content. Analyze the links that they share in their tweets and Facebook posts, as well as the sites that they link back to on their blog posts.
This will give you a good idea of what works for them and what doesn’t work for them on social media sites. Find out what people like about them and what people don’t like about them.
Have a look at reviews of their products online and read blogs that mention them by name or link back to them in some way or another. Read through any forum discussions that relate to your competitors, because people tend to be more truthful there.
Check your competitor’s performance on social media. Find out what are their core competencies:
Find out your competitor’s social media core competencies. You can see what they post on a daily, weekly, or monthly basis.
Treat this as a blueprint to generate the best results. You don’t want to do the same thing over and over again. Instead, you want to think about how you can change the way in which you share information with your customers and then adapt it for your own business.
Maintain a list of all of your competitors. Create a spreadsheet that outlines their social media strategy and where they stand. It will be easier to use this as a template for your own strategy if you have it all organized on paper first.
Study directly from your competition, but make sure that you don’t copy them by putting out identical posts. This is just one piece of the puzzle when it comes to figuring things out for yourself.
Team up with a blogger – An influential blogger can help promote your product or service. Work with a blogger who has extensive knowledge of your industry and has an active readership base who is most likely interested in your products or services.
Set up your social media accounts on desired social media platforms and create your best profiles:
Social media is a powerful way to stay connected with your friends and followers. But what if you’re not looking to connect with them personally? What if you’re trying to grow your business, or get more eyes on the work that you do?
Social media can be an effective platform for all of these things, but it isn’t always easy to grow a social media following. If you don’t know where to start, here are some tips for success.
If you’re starting from scratch, it’s best to start small and build from there. Set up your accounts on the desired social media platforms — Facebook, Twitter, and Instagram, for example — and then create your best profiles. The first step is critical because it can make or break your reputation. If you don’t take care in crafting your profile details, people might dismiss you entirely.
Once you have a handle on each platform individually, start cross-promoting yourself across them. This shows that you’re present on multiple sites and gives people more options for finding out about you.
Once your profiles are built out, it’s time to find followers. Use keywords that your target audience is likely to use when they search for information about your type of business. Include links to your other social media accounts where appropriate.
Successful social media marketing is not just about the platform you choose. It is also about the content you share. Consider what type of content will be most attractive to your target audience. There are many different types of content you can use, including:
Discount codes or coupons
Links back to your website or blog articles
Images of your products or services.
Do SWOT Analysis: Strength, weakness, opportunities, and threats analysis
If you are a small business owner or entrepreneur, you must know what your strengths and weaknesses are. You must also be aware of the opportunities and threats that may arise in your business.
To better understand why a SWOT analysis is so critical, let’s look at an examples of company that did not do one and suffered the consequences.
Example : Starbucks
Starbucks is a huge coffee chain that has more than 20,000 stores worldwide. In 2004, it had an annual revenue of close to $4 billion. However, Starbucks’ success was overshadowed by its failure to do a SWOT analysis of its main competitor at the time: McDonald’s.
Nowadays, most people go to Starbucks for their specialty drinks like blended mochas, frappuccinos and lattes which are all very expensive compared to drinking regular black coffee from McDonalds’ McCafe menu.
However in 2004, Starbucks didn’t have those fancy drinks (or any non-coffee beverage on their menu). Instead they had simple espresso-based drinks like straight shots of espresso and brewed coffees. The problem is that these drinks were priced higher than what people could get at McDonalds.
Starbucks thought they could compete with McDonalds on quality by offering fresher coffee.
The social media marketing strategy is the first thing you must do before starting a business on social media. It does not only help you to make a Facebook page or website for your business but also helps you to know about your competitors and their business strategies.
What is SWOT Analysis?
SWOT analysis is short for Strengths, Weaknesses, Opportunities and Threats analysis. This framework has been used by businesses and organizations for years to identify factors that could help them achieve their goals and reach their target audience more effectively.
The process involves identifying and evaluating internal and external factors that can help or hinder a company’s performance in the market. The analysis helps a company understand its strengths and weaknesses, as well as the opportunities and threats it might face in the future.
How to conduct SWOT Analysis for social media?
Some of the elements to consider when conducting a SWOT analysis are:
Business strengths – what does your business have that other businesses don’t have? This information can be shared with potential clients to get them interested.
Business weaknesses – what do you lack? You should find ways to overcome these weaknesses using technology or building partnership with other businesses.
Areas of opportunity – what areas do you think will become potential sources of revenue for you. What markete sector will provide you more opportunities.
Threats: What kind of threats your business is facing or will face in coming future if any. How to mitigate those threats.
Create a social media content calendar and post your content on a regular basis.
A social media content calendar can help you organize your social media posts and make sure that you are posting on a regular basis. This is important because it can help you build a loyal audience, generate more traffic to your website and make sure that you keep your brand top of mind with your audience.
If you have hundreds of clients and you don’t know much about social media, but you know that it is important to stay active on the platforms your audience uses. The best way to do this is by creating a content calendar. In other words, you can schedule all of your Facebook posts, Instagram pictures and tweets for a certain time period so that you don’t have to worry about it when you get busy with other things.
If you desire to use content calendar you can check our website which provides the content scheduling services for all mostly used platforms such as Facebook,Twitter , Instagram , Pintrest etc.
Create inspiring content
Content is king in social media marketing. If you’re tweeting about random topics that interest no one, then no one will want to follow you on Twitter or any other social networks either. Instead of focusing solely on building a large following of followers, focus on creating more compelling content that people actually want to read and share with their friends and family.
Social media is a powerful tool for marketing your products. It’s free to use and has the potential to reach millions of people with the click of a button.
Tapping into social media to generate sales can be difficult, but when done correctly, social media can be a valuable asset to your business. Here are some tips for successful social media marketing:
Be inspirational. This is the most effective type of content for generating sales through social media. Inspirational content includes infographics, how-to blogs and videos. People are more likely to buy products that inspire them, so create content that inspires action.
Don’t sell on social media. It’s tempting to push sales on social media, but in reality, it’s better to generate engagement than it is to make direct sales. If you’re posting a lot of sales links or trying too hard to sell something, customers will get turned off and stop following you. Don’t be pushy — people are more inclined to buy when they’re ready rather than being pushed into making a purchase they don’t want or need.
Use hashtags strategically. Hashtags are an important part of any social media campaign because they help you add another layer of information about your product and make the post more discoverable by consumers searching
Track your campaign performance and adjust your strategy accordingly
Once you’ve figured out a strategy for how to use social media to promote your business, the next step is to track your campaign performance and adjust your strategy accordingly. The good news is that with free tool such as Google Analytics, you don’t have to be a programmer in order to do this.
Description:Keep track of the number of impressions (how many times your post was displayed on someone’s Facebook wall), clicks and conversions (how many people took action as a result of your post). Keep tabs on how frequently and at what times of day you get the most engagement and share your posts accordingly. You can also measure the effectiveness of individual posts by tracking them with hashtags.
If you have followed all the steps mentioned before then now you will be looking to see how your strategy is performing. Is it working as per plan or needs a bit change. See how your posts , tweets and other engagements type are performing on different social channels. Monitor each channel for engagement metrics that help determine whether the content is effective in meeting your goal. Use this information to tweak the content and improve results over time
Save money by avoiding paid Ad campaigns and give back free stuff to your community. Invest in your community rather than paying to big company CEO.
I’ve been managing social media for the past few years, and I’ve learned a lot from my mistakes. One of the most important things is to diversify your marketing efforts. You can’t always rely on paid advertisements or promotions – especially if you’re a small business.
Here are some ways that you can build your brand and your website traffic without paying for it:
Create a Social Media Contest Post an engaging contest with a prize (and make sure to pick something that will appeal to your target audience). Here’s how you can get started:
Have a contest that’s open over a period of time (like one week). Ask participants to post pictures of themselves with their favorite item from your store. The best photo wins!
Another option is to ask them to show their own unique style with an item they bought from your store. Encourage them to tag their friends in the photos and use relevant hashtags on Instagram and Twitter.
This will build your brand awareness, while also getting you new followers. Share Content From Other Bloggers. Share content from other bloggers relevant to your products or niche.
Not only does this help improve your search engine rankings, but it also helps spread awareness about your brand and products.
The most difficult part in doing Do it yourself social media marketing is creating posts with new and trending topics. Creating infographics , finding right sizes of images to be posted and writing content which users want to interact with. Keep in mind there are a lot of platforms and each plat form have its own requirements when come to image size and content words. We at DIY SOCIAL ADS.COM have created hundreds of templates which are ready to be used on all social media platforms. These templates can easily edited using free canva software and then be posted on desired social networks. By using these templates our users will not only save time but also money to as our prices are very reasonable. Watch our video on youtube , how it works.
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