There are a number of things you can do to maximize your reach on social media, including:
Posting consistently: Regularly posting high-quality content can help you build an audience and keep them engaged.
Using relevant hashtags: Including relevant hashtags in your posts can help make them more discoverable to people who are interested in the topic.
Engaging with your audience: Responding to comments and messages, and engaging with other users can help you build relationships with your followers.
Utilizing social media ads: Running social media ads can help you reach a larger audience, and can be especially effective if you’re trying to promote a specific piece of content or drive traffic to your website.
Collaborating with other users: Collaborating with other users can help you reach a new audience, and can help gain exposure on platforms where you don’t have a large following.
Creating high-quality content that provides value to your audience: Producing high-quality and informative content that is relevant to your target audience is the foundation of building a sustainable reach.
Optimizing your social media profiles: Make sure your profile and bio are clear and engaging and include a link to your website if you have one.
It’s worth mentioning that each social media platform has its own algorithmic way of ranking the content, so it’s good to study them and adapt your strategy accordingly.