Social media engagement
How to increase your social media engagement organically. This is the question which everyone is asking today. There are two widely used techniques to reach out to social media users and make them customers. The goal in each technique used is the same. The difference is how to achieve it. The techniques are
1- Increasing social media engagement using Paid advertisement
2- Increasing social media engagement organically
This year 2021, the number of social media users has jumped by 9.2%, meaning an effective social media strategy offers the potential to reach over 3.8 billion users worldwide. How can you achieve the goal of reaching out to millions of social media users effectively without breaking your bank?
Putting ads on Facebook, Instagram, Pinterest, Snapchat, LinkedIn, and other platforms requires heavy investment and with no guarantee of desired results. The investment is not only in money but also in your valuable time. Facebook is the widely used platform across the globe and provides instant reach to billions of people without any doubt. But the price to reach potential customers is very high. Facebook ads like any other social media platform only display your ad in front of the audience with no guarantee the ad viewers will convert into potential clients. The key here is engagement.
Social media and emails are not delivering the results you want? Find out how to get better and more consistent results. Keep reading this article and you will be benefitted from this well-spent time.
There can be many reasons why your social media and email metrics indicate disappointing engagement levels and poor click rates. This matters, because the more customers engagement you have, the more likely they are to buy your products and services and spread the word about you. Remember the old saying – word of mouth – it still counts.
Learn the dynamics behind engagement and conversion. Find out the things you can do now to get your digital marketing on track to a more successful 2022. Drill down into key aspects of digital marketing. You should master key elements such as finding your audience, mining insights from your own data and creating compelling content.
When we look at Facebook data, brands who post once a day see an engagement rate of about 0.09%. So even if you have tons of followers, that doesn’t mean that they are engaging with your brand and your content. One of the key factors for successful social media marketing is engagement. If the engagement rate is so low then keeping the follower loyal to your brand will be much lower.
Instagram sees the highest engagement rate per post, with an average of 1.6%, while they also take the cake when it comes to ad revenue. Instagram saw an upward trend of 4.86 billion between 2018 and 2019, with the same increase projected for 2020
Comparison of Paid advertising Vs Organic social media engagement
It’s no secret that paid advertising is taking over social media. Scroll for 60 seconds on any social media platform, and you’ll likely come across an ad. Paid advertising is what helps brands get on the map and make initial sales. That said, 68% of customers will drop off after the first sale. It’s 70% cheaper to retain a customer than to acquire a new one, and that’s where organic social media reach comes in.
Paid advertisement does not create community, It only creates buyers whose loyalty to the brand is not known. If buyers reached due to paid aggressive marketing they may leave once the marketing campaign is ended. Consumers don’t want to be advertised too, at least not directly. What they want is to become part of a community where they feel valued and appreciated. Organic engagement creates a relationship with your community by engaging with them directly, asking questions, and producing relatable and shareable content.
Paid advertisement helps to create brand awareness and is a widely used tool. It gives results much earlier than organic engagement on social media. It’s no secret that paid advertising is taking over social media. Scroll for 30 seconds on any social media platform, and you’ll likely come across an ad. Paid advertising helps brands get recognition and make initial sales. The sad part is 70% of customers will drop off after the first sale. It’s 70% cheaper to retain a customer than to acquire a new one, and that’s where organic social media reach comes in.
An organic social media strategy strengthens your relationship with your customers or audience. It helps you:
- Establish and grow your brand’s presence where people are already spending their time
- Support and retain existing customers
- Convert new customers by showing them what you’re about
However, organic is slower to reach your objectives, and while it’s technically free, it takes a lot of time in creating posts, banners, etc. Also, it requires experimentation, to see what works and what does not work. It takes more time to get it right.
To overcome, this we at DIY-Social-Ads have developed a web-based system where we provide pre-designed templates for your marketing campaign. We have eliminated the need for paying large sums of money to graphic designers and have created editable templates to be used for your brand awareness. All you need to do is edit those templates and create your content ready to be posted on your favorite social media platforms in minutes.
Steps required to create an epic social media organic campaign and enhance social media engagement organically
1- Community Building using social media engagement strategy
Invest time to build a loyal community of followers and consumers. To build a community you need to create consistent, valuable content and maintain an open flow of communication with your followers to retain them. Use features like live streams on Facebook, or Instagram to help your audience connect with you on a deeper level.
Data shows that users watch Facebook Live videos longer than pre-uploaded videos and 50% of those feel informed and connected with your brand. By implementing these types of organic reach strategies you will maintain the connection with your community and you will strengthen your brand loyalty.
Building an incredible community on any of the social media platforms your users not only engage with your posted content, but they will also post tons of user-generated content as well. You should create your own infographics, post funny memes, and create hashtags for new products which encourage your community to share them. In this way you will be extremely connected to your community, your community members will be retweeting other customers’ posts, and also sharing them onto their Instagram news feed. All of these methods are part of building the community and maintaining the connection with them.
A question that comes to mind is how to build community?
Create content that provides value to your social circle.
Engage with your community by asking questions and replying to their comments. You can include prompts in captions that encourage viewers to respond.
Post stories with polls and questions, and do live videos to chat about valuable topics and information.
If your community found value in your brand and content they will begin to share it within their networks. They may directly share your content on their social media or create their own content about your brand. This user-generated content will boost your brand ranking on the network channel you are posting this content. It will also help you to build a community.
2- Increase social media engagement with your community
The way to enhance engagement is by writing content and posting on your channels regularly. Easier said than done. But writing unique content every day or other day is a bit challenging. Finding the topic around which to write the content is yet another difficult task. User engagement increase with content that contains more images and infographics than simple text. Creating posts with images and writing trending articles takes most of the time. This is one of the reasons why most small business owners can not keep up with their channels and becomes disengaged. Resulting in the loss of their followers and eventually their channel rating.
But here at DIY Social Ads, we have found the solution for you. To our subscribed members we provide pre-made templates specific to each social media platform and ready to post on their channels. These templates are easy to edit using canva free software. Once they are edited, our subscribers can put them in a calendar and make them ready to auto-post on their social media channel. This way by spending an hour in one week, they can post the entire week post on autopilot.
The key is to keep the social media marketing work to a minimum so you can focus more on what’s more important for your business, that is, running your day-to-day operations. To that end, automate as much of your everyday workflow as you can:
- Create your posts using DIYsocialAds templates and schedule your organic posts in advance
- Streamline your post-editing process by finding the trends relevant to your business using google trend
- Set up analytics using google search console to monitor the results of your campaign.
And if you’re not a fan of jumping from platform to platform to manage your paid and organic social efforts, use a social media management tool like DIYSOCIAKADS. Using DIYSOCIALADS, you can plan, publish, manage, and report on all of your social media activity.
3-Learn about your audience
Knowing your audience and what they want to see on social media is key. Knowing this will help you to create content that they will like, comment on, and share. This way you may be able to turn social media followers into customers for your business.
When it comes to your target customer, you should know things like:
- Income level
- Industry they work
- Job level
4- Use Social media analytics tools such as Google Analytics
Key benefit: See how much traffic and leads flow to your website from your social media channels
Paid or free: Free tool
Required skill: Easy to use.
Best for: all social media professionals should be familiar with Google Analytics, but especially those who work for a web-based business.
While it’s not a social media reporting tool, but you can use it to set up reports that will help you to find:
- Which social media platforms give you the most traffic
- See what content drives the most leads and traffic on which social networks
- Get to know your audience with demographic data
- Calculate the ROI of your social media campaigns.
With this information on your hand, you’ll be able to get the most out of your social media campaigns and effectively strategize for the future. No social media strategy is complete without Google Analytics and it’s true as all web users go to google to get answers.